GenHelm

Local SEO

One thing that has been shown to improve SEO for local businesses is to generate a local business schema so that Google and other search engines know your location and type of business. The local_business model can be used for this purpose.

Here we show a portion of a local_business specification:

Using the information provided to the local_business model, the $local_business function will generate a json schema similar to the following,

<script type="application/ld+json" id="localbusiness_script">
{"@context": "http://schema.org",
"@type": "Attorney",
"additionalType": "http://www.productontology.org/id/Personal_injury_lawyer",
"name": "Dietrich Law Office",
"legalName": "Dietrich Law Personal Injury and Disability Lawyers",
"url": "https://www.dietrichlaw.ca/",
"description": "Personal injury law and disability law.",
"logo": "https://www.dietrichlaw.ca/images/dietrich-logo-tiny.png",
"sameAs": ["https://www.facebook.com/DietrichLawCanada",
           "https://twitter.com/dietrich_law",
           "https://www.youtube.com/user/dietrichlawoffice"],
"address": {
"@type": "PostalAddress",
"streetAddress": "141 Duke Street East",
"addressLocality": "Kitchener",
"addressRegion": "Ontario",
"postalCode": "N2H 1A6",
"addressCountry": "Canada"
},
"image": "https://www.dietrichlaw.ca/images/dietrich-law-building-tiny.jpg",
"telePhone": "519-749-0770",
"areaServed": ["Kitchener ON. Cambridge ON","Guelph ON","Waterloo ON","Brantford ON",
               "Stratford ON","Woodstock ON","Weltliste ON","Ingersoll ON","Elora ON"],
"hasMap": "https://www.google.ca/maps/place/Dietrich+Law+Office/@43.4488666,-80.4838296,
  15z/data=!4m5!3m4!1s0x0:0xd1f410b7b7539006!8m2!3d43.4489054!4d-80.483795",
"geo": {
"@type": "GeoCoordinates",
"latitude": "43.4488666",
"longitude": "-80.4838296"
}
}
</script>

Other models that are oriented around improving a site's SEO include:

1. weekly_schedule is used to define office hours which can be included in the business' local business schema.
2. xml_sitemap is used to adapt the xml sitemap used to define all of the pages of a site.
3. menu can be used to generate an on-site sitemap.